David Godwin
The Probabilistic Prophet
davidgregorygodwin@gmail.com | 352-308-7570 | Santa Cruz, CA
Director of Brand & Narrative
Charismatic by Birthright · Brand Evangelist · Autodidact, Erudite Nonetheless
Creative leader translating technology and complexity into stories that move people. 15+ years building brands and campaigns that connect culture, design, and innovation. Known for shaping cross-functional creative teams, simplifying big ideas, and delivering communication programs that earn attention worldwide.
Experience 1:1
The Calling
Carbon — Director of Marketing2019 – Present
Lead global brand and content strategy for a technology company redefining manufacturing
- Built and directed the “Powered by Carbon” ingredient-brand platform spanning sports, dental, and consumer goods.
- Built a cross-disciplinary creative function (brand, content, comms, design, video) delivering integrated earned and owned campaigns.
- Translated complex R&D stories into emotionally resonant brand narratives that elevated Carbon’s reputation.
- Partnered with executives and agencies to launch global campaigns; increased digital engagement 10x.
- Mentored the creative team, fostering experimentation, design rigor, and narrative consistency.
Wattsmedia — Creative Director2014 – 2019
Led creative development and production for tech, healthcare, and finance clients
- Directed live-action and digital campaigns; managed crews of 50+.
- Combined brand strategy with cinematic storytelling to drive measurable audience growth.
Digital Kitchen — Assoc. Creative Director2012 – 2014
Crafted digital-first campaigns and experiential activations for global brands
- Balanced creative vision, strategy, and production to meet tight deadlines and evolving brand needs.
Gifts 2:1
Core Competencies
GTM Narrative Architecture: Positioning, message stacks, storytelling frameworks
Technical Translation: AI systems, complex software, R&D storytelling, safety/trust framing
Executive Communications: Thought leadership, narrative memos, external storytelling, keynote development
Enterprise GTM: Buyer-journey alignment, enablement, value articulation, trust-layer narrative
Cross-Functional Leadership: Product, research, sales, comms, marketing, operations
Storytelling & Creative Direction: Content systems, integrated campaigns, brand architecture, narrative optimization, content performance, audience insights