David Godwin
Director of Brand & Narrative
Charismatic by Birthright · Brand Evangelist · Relentless Autodidact
I find the human story inside technologies that don’t obviously have one, and make the world care. Fifteen years turning hard-to-explain innovation into brands people feel.
Experience 1:1
The Calling
Carbon — Director of Marketing2019 – Present
Global brand, content, and narrative for the company redefining manufacturing
- Created and lead Powered by Carbon, an ingredient-brand platform — the Gore-Tex play for advanced manufacturing — with collaborations across Puma, Alexander Wang, Lotus, Riddell, and Vivobarefoot, among others.
- Built the launch narrative and creative campaign for a new flagship machine — one story that armed marketing and gave sales a frame to lead with. Drove 30+ signings and $1M+ in new ARR in a short window.
- Stood up Carbon’s cross-disciplinary creative function — brand, content, comms, design, film — shipping integrated earned and owned campaigns.
- Lead a brand, content, and design team of 6 (built to 8 at peak).
Wattsmedia — Creative Director2014 – 2019
Creative development and production for tech, healthcare, and finance clients
- Directed live-action and digital campaigns; ran crews of 50+.
- Earned repeat work from Microsoft, Amazon, Zillow, and Tableau, among others.
- Directed a film for Tableau about the people who use it — it moved audiences to tears.
Tableau Customer Stories
Digital Kitchen — Assoc. Creative Director2012 – 2014
The studio that defined the modern title sequence — Six Feet Under, Dexter, True Blood
- Directed digital-first campaigns and experiential work for Whole Foods, Chicago Fire FC, and luxury fashion brands.
Gifts 2:1
Core Competencies
GTM Narrative Architecture: Positioning, message stacks, storytelling frameworks
Technical Translation: AI systems, complex software, R&D storytelling, safety & trust framing
Executive Communications: Thought leadership, narrative memos, external storytelling, keynote development
Creative Direction: Film, content systems, brand architecture, integrated campaigns, audience insights
Cross-Functional Leadership: Product, research, sales, comms, marketing, operations